How to navigate by campaign and campaign type
Each of your accounts found under Campaign Management is organized by campaign type and individual campaign.
Campaign types include:
- Mid-funnel campaign
- Lower-funnel campaign
- Customer Acquisition campaign
Each campaign type shows the average bid, reach, CTR and eCPM for all campaigns of that type. Each campaign type also provides totals for audience, reach, clicks and sales.
By expanding a campaign type, you can display campaigns of that type along with total and average numbers/prices of any categories within that group.