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Welcome to our Support Center. Get help with integration and live campaigns

Hvad er forskellen mellem Google Analytics og Criteos attributionsmodeller?

Attribution i flere kanaler/assisteret konverteringsværdi

Many advertisers use Google Analytics, which reports on a last-click basis, for reporting. However, it’s valuable to explore multi-channel attribution to understand the assisted conversion value of your marketing channels. 

Assisterede konverteringer

The Assisted Conversions Value of a channel counts all conversions in which that channel was involved but was not the last interaction. 

The higher the value, the more the channel assisted sales and conversions.

Se kolonnen Assisteret/sidste klik eller Direkte konverteringer og resultaterne i de forskellige kanaler. Refokusering for eksempel:

  • Criteo = 2,66  

How to view Assisted Conversions in Google Analytics

  1. På GA's hoveddashboard skal du klikke på Konverteringer
  2. Åbn menuen til Tragte med flere kanaler
  3. Click on Assisted Conversions (the data will change)
  4. Skift konverteringstype til kun "E-handel"

Rul ned, og se alle data efter kilde/medie – findes under “Primær dimension”

 

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