An animated web banner built using HTML (Hypertext Markup Language). This ad format also enables you to serve on mobile devices and browsers which do not support Flash.
An ad placement which embeds (natively) within the publisher's webpage by having a similar look and feel to the page's content (similar font, color scheme etc.)
Sizeless is a new feature activated for all of our advertisers which allows our engine to customize banners in real-time allowing for virtually any format and size inventory. We’re still incorporating every aspect of your creative that we typically would (logo, colors, fonts) but now Sizeless gives us access to incremental inventory that your campaign did not have access to before.
We recommend always displaying prices within your banners since this information leads to higher a CTR and CR. The Criteo engine is displaying relevant product ads in your banners based on what your customer has viewed on site. It’s important to make sure all product information is consistent across your site to the banners. To display the price in the banner, please include it in your product feed that you’re sending to Criteo and we can get this activated.
We can highlight a product on sale by slashing out the retail price and then showing the sale price within your banners. This animation is available if you are sending both the price and retail price within your feed.
A discount badge can be placed in the corner of a product image to highlight the percentage discount being given. This is automatically calculated when both the price and retail price are included within your feed.