Facebook’s Dynamic Product Ads (DPA) solution enables you to retarget on Facebook both on the Desktop and on the Facebook Mobile Application. Launching Facebook DPA requires placing users in “custom audiences” and uploading your catalogue to Facebook.
Facebook requires customers (merchants) or their agents (Criteo) to accept Facebook's Terms of Service for their DPA solution.
To Get Started:
1. Submit a Ticket to get started!
2. A dedicated member of our team will initiate the Terms & Conditions notification in the Criteo dashboard.
3. Please log-in to accept
4. Our Technical Solutions engineer will activate Facebook DPA
Please feel free to download our Facebook T&C FAQ (attached here) in your preferred language.