Don’t miss out on iOS users.
Nearly 75% of mobile commerce in the US is driven by iOS devices. The iOS audience presents a huge opportunity for performance marketers, but many are missing out because Safari blocks third party cookies.
Criteo’s Extended Browser Support (EBS) provides a smart, simple solution. With EBS, you can capture that lucrative iOS audience and generate an average of 5% incremental sales. iOS audience is 1.75x more lucrative than other traffic.
A path around cookie blocking
EBS enables you to reach users on iPhone, iPad and desktop by placing a one-time, opt-out header or footer on your website. The user can choose to opt-out of the Criteo first-party cookie orsimply keep browsing to accept the cookie.
Only users who don’t already have a Criteo cookie will see the header or footer, and it is displayed only once per device. On average, only 5% of your users will see the header or footer, and for those who do, the typical opt-out rate is less than .2%.
Minimal user exposure. Maximum return.
On average, only 5% of your users will see the EBS footer, and it drives an average of 5% incremental sales.
Transparency and control
EBS focuses on putting transparency and control in the hands of users. Non-disruptive to visitors, EBS lets you expand your audience while giving users a clear choice in customizing their browsing experience.
iOS users represent a valuable – and growing – online audience. With EBS, you can capture those users in your performance marketing pool without comprising the user experience. In fact, many of our biggest advertisers are already on EBS – why aren’t you?
Contact your dedicated Accelerate team today to get set up with EBS today!