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Welcome to our Support Center. Get help with integration and live campaigns

Criteo Extended Browser Support (EBS)

Don’t miss out on iOS users.

Nearly 75% of mobile commerce in the US is driven by iOS devices. The iOS audience presents a huge opportunity for performance marketers, but many are missing out because Safari blocks third party cookies.

Criteo’s  Extended Browser  Support (EBS) provides a smart, simple solution. With EBS, you can capture that lucrative iOS audience and generate an average of 5% incremental sales. iOS audience is 1.75x more lucrative than other traffic.

A path around cookie blocking

EBS enables you to reach users on iPhone, iPad and desktop by placing a one-time, opt-out header or footer on your website. The user can choose to opt-out of the Criteo first-party cookie orsimply keep browsing to accept the cookie.

Only users who don’t already have a Criteo cookie will see the header or footer, and it is displayed only once per device. On average, only 5% of your users will see the header or footer, and for those who do, the typical opt-out rate is  less  than .2%.

Minimal user exposure. Maximum return.

On  average, only 5% of your users will see the EBS footer, and it drives an average of 5% incremental sales.

Transparency and  control

EBS focuses on putting transparency and control in the hands of users. Non-disruptive to visitors, EBS lets you expand your audience while giving users a clear choice in customizing their browsing experience.

iOS users represent a valuable – and growing – online audience. With EBS, you can capture those users in your performance marketing pool without comprising the user experience. In fact, many of our biggest advertisers are already on EBS – why aren’t  you?

 

Contact your dedicated Accelerate team today to get set up with EBS today!

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