Criteo's performance technology delivers personalized product recommendations within banner ads based on each shopper’s intent data, including products they have previously viewed or purchased.
Criteo's performance display technology relies on four key elements:
- The Criteo OneTag allows Criteo to collect user browsing intent on your site.
- Criteo Conversion Optimized Engine generates product recommendations based on browsing and buying behavior on your site.
- Your product data feed - also known as the product catalog - contains all of your products attributes that are displayed on Criteo's banners.
- Criteo creatives are branded creatives that display personalized product recommendations
To start a campaign, you’ll need to establish a product data feed and add Criteo OneTag to your web pages. Our team will support your integration, answer any questions, and help make the process is as easy as possibleacc.