Get more from your customer acquisition budget.
Every retailer needs to bring new customers in the door to survive, but in a competitive online retail environment, customer acquisition can be expensive – and you need to make the most of that investment.
Criteo can help you capture higher acquisition performance by targeting high-potential dormant users.
Capture new customers with Criteo
Acquiring new customers can be costly – maximize your spend by re-engaging those users who have already expressed interest in your brand. On average, a visitor who fails to return to your site within 11 days of their first visit will never return. Criteo helps you re-engage with those users through performance-driven personalized ads that help turn lapsed users into customers.
Maximize return on ad spend
Criteo’s acquisition tool complements your current acquisition strategy by re-engaging users that are most likely to convert. Targeting lapsed users is not only more cost-effective than targeting brand new leads – it also drives more sales.
Pay only for clicks
Criteo’s performance-driven cost-per-click model means you only pay for clicks –not impressions – regardless of the scale of your campaign. Our post-click sales attribution model helps you optimize spend and eliminate waste.
Criteo’s acquisition tool has helped online retailers drive on average 20% more sales from new customers
Maximize Seasonal and Yearly Buyers
Criteo lets you target seasonal buyers by engaging them at the time at which they are most likely to buy. Criteo’s cookies stay active for 400 days, so you can increase volume and drive new sales by re-acquiring lapsed buyers. Through targeted campaigns, you can drive high potential users to your website and turn them from past purchasers to recent customers.
Personalized for performance
The Criteo engine automatically analyzes user behaviors to capture interest and intent. Using that information, we deliver product-relevant ads and recommendations, driving increased sales and higher ROI for advertisers
More acquisitions. More sales.
Our acquisition campaigns identify the right time to re-engage users with targeted, personalized ads and product recommendations, as well as:
- Delivering 50% more new customers than lower funnel campaigns
- Targeting users already exposed to your brand
- Increasing sales by up to 15%
Leverage our expertise
Submit a ticket now with your requested CPC and our team will activate your campaign today!