Criteo has partnered with Facebook to deliver Dynamic Product Ads (DPA) over mobile and desktop. Criteo Dynamic Retargeting works with Facebook Dynamic Product Ads so you can take advantage of Criteo’s proven programmatic technology to understand a shopper’s complete, cross-device journey. Our engine precisely predicts the right personalized offers to display for maximum sales impact.
To access your Criteo campaign reports on Facebook, simply select “Facebook Reports” at the bottom right of your reporting page. You are then redirected to the Facebook DPA reporting page where you can retrieve detailed information for your Criteo campaigns running on Facebook across mobile and desktop.
Through Criteo’s Reporting, you have access to standard metrics such as currency, clicks and impressions, as well as the Facebook and total costs. In some occasions, Facebook costs can be higher than the amount of the total cost for a single day. This is due to margin control mechanics.
Similar to your Criteo reports, you are able to analyse your Facebook campaigns during specific time periods by selecting between day view, week view, month view, quarter view and year view, or you can specify an exact date range.
Please note: The Facebook DPA report is only visible when you look at a single account. It is not available under aggregated as not all of the campaigns are integrated with Facebook DPA. Please select your Facebook DPA enabled campaign to access the Facebook reports.