Put simply, native ads are those that match the form and function of the platform in which they appear. They have a different look and feel to our usual display banners, in terms of layout, format and branding. However, the content is based on your product feed.
Native ads allow us to go live on non-IAB formats, giving us more than 150 different banners today.
Why you should activate native ads on your account (at no additional cost)
- With more ways to engage your users, benefit from incremental inventory.
- Gain +6% more sales and clicks on average globally at constant ROI / COS.
- Native ads benefit from the same prediction and recommendation engines as our banners, with impressions also taken into account in the User Fatigue calculation.
- As native ad banners are HTML, they are mobile compatible.