What is cross border?
Cross border is an extension of your current campaign across international publisher platforms within the same continent. It expands your reach by retargeting users that are abroad and who have browsed your website.
Criteo retargets users who have browsed your website and have a high likelihood to convert. By displaying ads to said users anywhere we can find them, we can help deliver the best performance possible. If a user has shown interest in your website, we use that as an opportunity to display your products.