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Get help with integration and live campaigns

Welcome to our Support Center. Get help with integration and live campaigns

Why am  I  seeing  a  discrepancy  between my attribution  and  the  Criteo dashboard?

Criteo  uses  an  attribution  model  of 30 days  for post-click sales  and 24 hours for post-view  sales, however advertisers only pay  for clicks. If you’re using a tracking system  that  uses  last-click attribution, you  may  see  discrepancies. Criteo’s model takes into account the  influence  that  multiple touch  points  have on  a user’s purchase decision,  and you  pay  only for the  clicks.

                   

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