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Get help with integration and live campaigns

Welcome to our Support Center. Get help with integration and live campaigns

Why am  I  seeing  a  discrepancy  between my attribution  and  the  Criteo dashboard?

Criteo  uses  an  attribution  model  of 30 days for post-click sales and 24 hours for post-view sales, however advertisers only pay for clicks. If you’re using a tracking system that uses last-click attribution, you may see discrepancies.

Criteo’s model takes into account the influence that multiple touch points have on a user’s purchase decision, and you pay only for the clicks.

                   

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