Our Darwin optimization allows the Criteo engine to choose what layout/colorset/CTA is going to perform best for each unique user. The more options you have activated the more possibilities the engine will have to drive the highest level of performance.
Layouts (max 8)
The way the components of a banner (a product's image/price/description/title) are organized within a banner.
Colorsets (max 4)
We match the colors used in your Criteo banners to the look and feel of your site. You can update each element within the banner to create different colorsets.
CTAs (max 6)
The call to action (CTA) in the banner directs users to click through the product in the banner and arrive back on your site. Common CTA’s include Click, Buy, Shop or Order.