This Facebook ad placement is run through the Facebook Ad Exchange (FBX) and is shown on the right hand side on Facebook desktop. FBX will be sunsetting as of November 1st, 2016. Be sure to take advantage of DPA so that you do not miss out on Facebook inventory after this date.
This Facebook ad placement is run through the Facebook Ad Exchange (FBX) and is shown within the Newsfeed on Facebook desktop. FBX will be sunsetting as of November 1st, 2016. Be sure to take advantage of DPA so that you do not miss out on Facebook inventory after this date.
Criteo dynamic retargeting understands consumer purchase intent across the entire shopping journey to serve real-time, relevant ads across Facebook and beyond. Facebook’s Dynamic Product Ads (DPA) solution enables you to retarget on Facebook both on the Desktop and on the Facebook Mobile Application.
Once you enable Facebook DPA you can take advantage of the new Instagram Dynamic Product Ads which provide a sleek multi-product layout and encourage engagement.
Conversion Rate Optimizer (CRO) should be enabled if you have a cost per lead goal so the Criteo engine is optimizing for the highest conversion rates. Cost of Sale Optimizer (COS) should be enabled if you have a revenue based goal to ensure that the Criteo engine is driving the highest revenue possible.
Engine Optimized Segments (EOS) refers to running one lower funnel campaign and one mid funnel campaign. Our engine bids dynamically on a user by user basis so by only running one segment per funnel it allows our engine to provide the best performance by optimizing off of your entire cookie pool.
By default, Safari blocks 3rd party data cookies which results in missed opportunities within the iOS audience. Extended Browser Support (EBS) allows you to recapture that lucrative iOS audience and generate an average of 5% incremental sales.
Mid-Funnel recaptures lapsed users by extending the retargeting window from 30 days to up to 400 days. Due to our cost-per-click pricing model you still only pay for the users that we were able to bring back to the site.