Uncapped/Auto Renewal Budget
Criteo campaigns are strictly performance-driven. So as long as your campaign is driving sales at your pre-determined KPI, it’s in your best interest to drive as much volume as possible. An uncapped budget enables you to continually display ads as long they are performing.
Exclusively retargeting with Criteo
It is not recommended to run with multiple retargeting solutions. With Criteo’s vast publisher network you have access to reach all of your users at maximum scale. By using only one retargeting solution you will benefit from having better performance, controlled optimization of user fatigue, better CTR and eCPM, better share of voice and get premium ad placement with the same CPC.