About product recommendations
The Criteo engine precisely predicts the right products and offers to display to each shopper for maximum sales impact.
Our product recommendations are tailored to each shopper based on real-time data on last products viewed and other behaviors. If the shopper hasn’t viewed a product, we will display up-to-date “best of” products (the most viewed/clicked/purchased products), because popular products are most likely to engage the shopper.
How does it work?
Criteo OneTag passes us the product ID; we match it to the one in your product feed; and we display that product in the banner.
Can I promote certain products in my banners?
No. Displayed products are determined by the engine. If you'd like to promote a particular product, sale or offer, it's best to use a coupon kit.