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Welcome to our Support Center

Get help with integration and live campaigns

Welcome to our Support Center. Get help with integration and live campaigns

What makes a good quality product feed?

Your product feed is a file that contains the complete catalog of product details for your site. We use this to display your product details within the banners.

The success of your banners relies largely on the quality of your product feed. A broad product feed with high-quality product images makes it easier to display the right product to a shopper and provide personalized recommendations.

Ideally, your feed will include all items on your site. Remember, you must mark prohibited and out-of-stock items as non-recommendable – or remove them from the feed.

We will import your feed daily, either from an FTP server or from a URL.

A product is blacklisted if:

  • Keyword blacklisted
  • Product ID blacklisted
  • Category ID blacklisted

A product is non recommendable if:

  • The recommendable field in the feed is = 0 or false
  • Removed from the feed

A product is not in stock if:

  • Instock field in the feed = 0 or false

A product is displayable if:

  • All mandatory parameters are ok (ID, name, producturl, one image)
  • Not blacklisted
  • In stock
  • Recommendable

If you have any questions or would like your feed quality overview report, get in touch via accelerate@criteo.com

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