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Get help with integration and live campaigns

Welcome to our Support Center. Get help with integration and live campaigns

How do Criteo's bids work?

Criteo’s engine dynamically and intelligently bids on users based on their predicted value. While your bid is set to a certain level (for example, $0.65) this means your bids will average out to $0.65. However, the engine optimizer allows us to judge each user based on their likelihood to convert; we can bid more competitively for these users, which allows us to scale our campaigns. Our engine judges the value of each impression and we optimize to predicted COS/CR. This optimization works regardless of device as we evaluate each potential customer on a user basis. 

 
For example, if we think John is more likely to convert with a large order value than Mary, we will bid more aggressively for John. John’s bid may be $0.70 but Mary’s bid would be $0.60 which averages out to the $0.65 bid.

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