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Vilka skillnader finns mellan Google Analytics och Criteos attributionsmodeller?

Flerkanal-attribution/Assisterat konverteringsvärde

Many advertisers use Google Analytics, which reports on a last-click basis, for reporting. However, it’s valuable to explore multi-channel attribution to understand the assisted conversion value of your marketing channels. 

Assisterade konverteringar

The Assisted Conversions Value of a channel counts all conversions in which that channel was involved but was not the last interaction. 

The higher the value, the more the channel assisted sales and conversions.

Se assisted/last click eller Direct Conversions column för att se hur de olika kanalerna presterar. Retargeting, till exempel:

  • Criteo = 2,66  

How to view Assisted Conversions in Google Analytics

  1. Från GA:s huvudverktygsfält, klicka på Conversions
  2. Öppna menyn Multi-Channel Funnels
  3. Click on Assisted Conversions (the data will change)
  4. Ändra konverteringstypen till endast "e-commerce"

Skrolla ner och visa denna information efter Source/Medium – ni hittar det under "Primary Dimension"

 

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